Replacement variables for personalization – Evalanche Helpcenter

Profile-related replacement variables

The profile-related replacement variables are not related to a specific object type. They can be used in all places where replacement variables are permitted.

Replacement variable	Output
`{$SALUTATION}`	Salutation
`{$FIRSTNAME}`	First name
`{$LASTNAME}`	Last name
`{$COMPANY}`	Company
`{$EMAIL}`	eMail address
`{$ADDRESS}`	Address
`{$STREETNUMBER}`	Housenumber
`{$ZIPCODE}`	Postal
`{$CITY}`	City
`{$STATE}`	State
`{$COUNTRY}`	Country
`{$PHONEPREFIX}`	Phone code
`{$PHONENUMBER}`	Phone number
`{$FAXPREFIX}`	Fax area code
`{$FAXNUMBER}`	Fax number
`{$MOBILENETWORK}`	Mobile number (provider or area code)
`{$MOBILENUMBER}`	Mobil-Nummer (Rufnummer)
`{$POOLID}`	Pool ID
`{$RAW_...}`	Internal value of a field (e.g. 0-4 for SALUTATION)

Mailing Replacement Variables

The replacement variables for mailings can only be used in e-mail templates.

`{$INDIVIDUAL_SALUTATION}`	Individual salutation - is configured in the basic data of the newsletter
`{$ONLINEMAIL_URL}`	URL for e-mailing itself, displayed in the browser
`{$NEWSLETTER_EMAIL_URL}`	URL for e-mailing itself, displayed in the browser
`{$NEWSLETTER_WEB_URL}`	URL for web version of the emailing
`{$NEWSLETTER_PDF_URL}`	URL for PDF version of the emailing
`{$NEWSLETTER_TEXT_URL}`	URL for TEXT version of the emailing
`{$NEWSLETTER_FEED_URL}`	URL for Atom feed of the emailing (General version; this placeholder will always link to the most common and best suited format for feeds through the system)
`{$NEWSLETTER_ATOM_URL}`	URL for atomic feed of the e-mailing
`{$NEWSLETTER_RSS_URL}`	URL for RSS feed of the e-mailing
`{$NEWSLETTER_VOICE_URL}`	URL for having the e-mailing read aloud. You can use the class class="rs_skip_always" to specify which sections should not be read aloud.
`{$NEWSLETTER_EN_VOICE_URL}`	Reading out in English
`{$NEWSLETTER_IT_VOICE_URL}`	Reading out in Italian
`{$NEWSLETTER_FR VOICE_URL}`	Reading in French
`{$NEWSLETTER_PODCAST_URL}`	URL for podcast of the emailing
`{$NEWSLETTER_EN_PODCAST_URL}`	Podcast in English
`{$NEWSLETTER_IT_PODCAST_URL}`	Podcast in Italian
`{$NEWSLETTER_FR_PODCAST_URL}`	Podcast in French
`{$DELETE_URL}`	URL to unsubscribe the newsletter
`{$REVOKE_URL}`	URL to unsubscribe the newsletter
`{$GRANT_URL}`	URL to confirm the newsletter (double opt-in)
`{$REVOKE_TRACKING_URL}`	URL to revoke the tracking consent
`{$GRANT_TRACKING_URL}`	URL to consent to tracking
`{$NEWSLETTER_ID}`	ID of the e-mailing unencrypted
`{$NEWSLETTER_SID}`	ID of the e-mailing encrypted
`{$FORM#...}`	Web form link - link to prefilled web form; {$FORM:#} with # as form ID
`{$DATE}`	Date (format: day.month.year); the date the newsletter was last modified
`{$DAY}, {$MONTH}, {$YEAR}`	Date components
`{$CURRENT_DATE}`	Current date (format: day.month.year)
`{$CURRENT_DAY}, {$CURRENT_MONTH}, {$CURRENT_YEAR}`	Current date components
`{$CURRENT_DAY}`	Current date
`{$CURRENT_MONTH}`	current month
`{$CURRENT_YEAR}`	current year
`{$DESCRIPTION}`	Object name of the e-mailing in the system

Article replacement variables

The replacement variables for mailings can only be used in article templates.

`{$READ_PDF_URL}`	Link to article as PDF (e.g. "more..." for an article)
`{$READ_LP_URL}`	Link to article landing page (e.g. "more..." for an article)
`{$READ_LPLINK_OR_LP_URL}`	Landingpage link (if available), otherwise link to article landing page (e.g. "more..." for an article)
`{$READ_TXT_URL}`	Link to online version TEXT (e.g. "more..." for an article)
`{$READ_DE_VOICE_URL}`	Link to read out the article (only long text if available, otherwise short text)
`{$READ_EN_VOICE_URL}`	Reading out in English
`{$READ_IT_VOICE_URL}`	Reading out in Italian
`{$READ_FR_VOICE_URL}`	Reading in French
`{$READ_ALL_VOICE_URL}`	Link to read out the article (short and long text)
`{$READ_EN_ALL_VOICE_URL}`	Reading out in English
`{$READ_IT_ALL_VOICE_URL}`	Reading out in Italian
`{$READ_FR_ALL_VOICE_URL}`	Reading in French
`{$SOCIAL_XING_URL}`	Artikel sharing in Xing
`{$SOCIAL_TWITTER_URL}`	Artikel sharing in Twitter
`{$SOCIAL_FACEBOOK_URL}`	Artikel sharing in Facebook
`{$SOCIAL_GOOGLEBM_URL}`	Artikel sharing in Google Bookmarks
`{$SOCIAL_LINKEDIN_URL}`	Artikel sharing in Linked In
`{$TEMPLATE_TYPE}`	Type of template; 1=eMail, 2=PDF, 3=Text, 4=Online, 5=Landingpage, 12=RSS
`{$ARTICLE_ID}`	ID of the article
`{$NAME}`	Name of the article
`{$HEADLINE}`	Title of the article
`{$SHORTTEXT}`	Short text of the article
`{$TEXT}`	Long text of the article
`{$LINKCOUNT}`	Number of links to the article
`{$LINKLIST}`	List of links
`{$IMG_URL}`	Article image: Dynamic generation of images in predefined image sizes. E.g. 200 pixel width with compression. Only if image is available.

LeadPage and website replacement variables

Replacement variables especially for LeadPage and websites

`{$RENDER_FORM:ID}`	Integrates a form into a lead page or website object. In this case, the action attribute in the individual template of the form must be adjusted manually.
`{$RENDER_FORM_UNPERSONALIZED:ID}`	Integrates a form into a LeadPage or website object without assigning a u parameter to the form. This allows new entries even though a profile has already been recognised.

Template and Content Management Replacement Variables

Replacement variables for e-mail templates

`{$SLOT_0} - {$SLOT_9}`	Article Slots - Article of a slot; slot for displaying articles in the e-mail. Slots can be used across all media.
`{$INPUTFIELD_0} - {$INPUTFIELD_19}`	Placeholder for single-line text input
`{$INPUTFIELD_0_VALUE} - {$INPUTFIELD_19_VALUE}`	Placeholder for single-line text input (always returns the value)
`{$TEXTAREA_0} - {$TEXTAREA_19}`	Placeholder for multi-line text input
`{$TEXTAREA_0_VALUE} - {$TEXTAREA_19_VALUE}`	Placeholder for multi-line text input (always returns the value)
`{$HTMLAREA_0} - {$HTMLAREA_19}`	Placeholder for multi-line HTML editor
`{$HTMLAREA_0_VALUE} - {$HTMLAREA_19_VALUE}`	Placeholder for multi-line HTML editor (always returns the value)

Other replacement variables

`{$UID}`	Encrypted user identification e.g. http://...,u={$UID}
`{$ABSOLUTE_PATH}`	Absolute URL of this machine

Form Variables

These variables are used when creating forms with own templates

`{$ERROR_LIST}`	All validation errors within the form with the text from the configuration; please note that this list does not show other errors.
`{$...}`	All fields of a profile are replaced with the placeholders from the pool by the corresponding input elements. For example {$NAME} or {$P1}. Fields with multiple input elements such as checkboxes are alternatively displayed by appending the ID of the option. FOR EXAMPLE {$P1_0}, {$P1_12345}, {$P1_67890}. For the IDs, refer to the preview of the pool.
`{$LABEL_...}`	Like the fields - only that a corresponding tag is created with the title of the input field
`{$CAPTCHA}`	Creates a captcha image (if activated)
`{$VALUE_...}`	Outputs the value of a field without creating a label or input.
`{$CSRF_TOKEN_NAME}`	Returns the name of the one-time valid CSRF token.
`{$CSRF_TOKEN}`	Returns the value of the once valid CSRF token.

Parameters & variables