AI Campaign Designer (Beta)

Create campaigns in just a few sentences

With the new AI Campaign Designer, you can create fully automated campaigns in the Evalanche Campaign Designer – simply by describing your marketing idea in natural language. Whether it's a simple welcome sequence or a complex event process with target group segmentation and cross-channel communication – the AI ​​analyzes the information, interprets your goals, suggests implementation options, and builds a functional campaign design with all available node types.

• Inspiration & Creativity
  Discover new campaign ideas or experiment with concepts
• Rapid prototyping
  Test different scenarios in the shortest possible time – without manual assembly
• Master complex campaigns
  Even highly demanding use cases with multiple target groups, touchpoints, and media channels are automatically considered and presented in a structured manner.

How it works

Interactive click demo for a quick start: Start demo (German version)

• Open the AI ​​popup
  Click the star icon in the upper right corner of the screen to open the AI ​​popup window.
• Describe your campaign
  Specify your idea, goals, target audience, and desired channels.
• Add details
  For example, deadlines, alternatives if advertising permission is not granted, or special conditions.
• AI automatically creates the campaign
  A complete campaign draft is generated in the Campaign Designer within seconds.
• Fine-tune & activate
  The draft can be reviewed, and the specific node configurations can be adjusted.

Examples and Tutorial

Three progressive examples illustrate the use of the AI ​​Campaign Designer step by step.

Example 1: Simple Welcome Campaign

Input to the AI:

Create a simple campaign that welcomes new newsletter subscribers.
After signing up, an email with a welcome message should be sent immediately.
Three days later, a second email follows with a link to our most popular products.

 

Example 2: Webinar Registration with Reminder

Input to the AI:

Create a campaign to promote a webinar and collect registrations.
Send an invitation ten days before the event and a reminder email one day before the webinar. 
One week after the webinar, send all participants a recording.

 

Example 3: Interests and Scoring

Input to the AI:

Create a campaign where prospects receive different information depending on
their interests. 
Five areas of interest are distinguished, which were previously
queried via a web form. 
Statistically evaluate the distribution across the areas
of interest and weight interests 1–3 with 10 points and interests 4–5 with 20 points.

 

Example 4: A/B/C Split Campaign

Input to the AI:

Create an A/B/C split campaign in which three identical strands with equal weighting
are to be compared. 
Initially, each profile should be assigned a value to later
identify which strand of the A/B/C test it comes from. 
At the end, the strands
should be evaluated against the target indicator to better compare them. 
Each strand has the following task:

A welcome sequence of 3 emails distributed over 2 months to new customers, provided
they have valid marketing consent.

 

Example 5: Cross-Media Campaign

Input to the AI:

Create a cross-media campaign, dependent on the customer's marketing consent,
to promote our new product.

Use all common evaluation options to analyze the success of the campaign.

 

Example 6: Emails with Prompt Suggestions

Input to the AI:

Create a simple campaign that sends new newsletter subscribers a welcome email
immediately after registration.
Three days later, a second email follows, containing a description and a link
to our service portfolio.
Additionally, create a detailed prompt in German for each of the emails to generate
the content. Do not use personalization variables.
Add the prompt to the description text of the email nodes in the campaign.

 

Example 7: “Evalanche Wiesn” Event Campaign

Input to the AI:

Create a professional campaign with a suitable story for the “Evalanche Wiesn”,
an event that is a small-scale version of Oktoberfest, for customers and prospects
of Evalanche (marketing automation software), the product of SC-Networks GmbH,
with the goal of generating as many registrations as possible.
The campaign should only target customers and partners within a 50 km radius
of the event location.

All selected customers and partners from this radius should be informed by email
at least 21 days before the event, on a Monday at 10:00 a.m., provided they have
valid advertising permission. If no advertising permission exists, they will
receive a printed letter.

The email and the letter contain a link to a web form for registration.

Partners receive alternative information and a registration form, which they
can use to book an additional booth and sponsorship packages. After a partner's
successful registration, the sales team will be notified by email.

Customers and partners who have not registered within 10 days will receive a
reminder email with a discount code granting a 10% discount.

All registered participants will receive a reminder SMS two days before the event,
provided they indicated this preference during registration on the web form.

After the event, partners will receive relevant information about the participants,
and customers will receive summaries and presentations from the exhibitors via
email. One month after the event, an early-bird offer for the following year
will be available with a 10% discount for repeat participants.

Profiles located outside a 50 km radius will receive a voucher via email for
the video recording of the event. This will be sent to you via email 10 days 
after the event ends.

To better evaluate and measure your goals (e.g., registration rate, drop-off
rate), evaluation elements are placed at key points. Well-placed milestones help
analyze the campaign's progress.

 

The AI ​​Campaign Designer makes it easier to get started with marketing automation and accelerates the implementation of complex scenarios. Whether for inspiration, campaign testing, or mapping out extensive events – simply describe your idea, and the AI ​​will create the campaign design.

Information on data protection

Information on data protection can be found here: Documents on data protection and data management