Performance Visualization for Evalanche Campaign Designer
Unprecedented transparency for the analysis of your marketing campaigns!
With our three campaign nodes (counter, target and trend) you now have the possibility to monitor your campaigns and visualize live evaluations. With this immediate insight into your campaign performance, you'll gain valuable insights and be able to react to changes faster and in a more targeted manner.
Set and visualize targets
Use the Goal Node to measure the achievement of a campaign's target. Define absolute and dynamic targets that are valid either since the start of the campaign or defined time periods. One-time absolute targets can be defined as well as continuous quality indicators that monitor the status quo and deviations.
Various visual representations give you a clear overview of target achievement. Regardless of whether the target achievement is positive or negative, you receive a clear presentation of the values both in absolute figures and as a percentage.
Get to know the Performance Indicators with the live click demo:
- Absolute target (fixed value number of profiles that have passed the node) since date X
- Absolute goal since last X days/months (dynamic period)
- Percentage target in relation to all profiles that have entered the campaign since date X
- Percentage goal in relation to all profiles that have entered the campaign since last X days/months (dynamic period)
- Visual representation in case of positive and negative goal achievement (green/red)
- Absolute and percentage representation of the values
Quickly recognize important key figures
Keep track of the most important positive and negative metrics from any campaign area and highlight them prominently.
Visualize trends and tendencies
Visualize short- and medium-term trends from any campaign areas. With the trend node, you can identify positive as well as negative trends, tendencies and developments in your campaigns and recognize them at an early stage.
With Evalanche's campaign nodes, you have the tools in hand to take your marketing campaigns to the next level. Benefit from performance visualizations, adjust your strategies based on live data and achieve maximum efficiency and success.