The "Website" starting point automatically imports profiles that have accessed a selected web page with an integrated WebTouchPoint.
This starting point does not work if tracking is deactivated. If a profile has a tracking opt-out, it cannot fall into a campaign with a website start point.
Configuration
In order to use the starting point, the website to be used for it must be able to recognize the visitors (profiles in Evalanche). This is done either by cookies or by redirecting the website visitor from a personalized mailing and passing the profile's UID to the website.
First create a WebTouchPoint and integrate the Java sctipt of the WebTouchPoint on the web page that is to serve as the starting point.
Activate "Enable automatic attachment" to have the Java script executed on the web page. This will display the collected data of all web pages in which the WebTouchPoint is integrated under the tab Statistics of the WebTouchPoint.
Deactivate "anonymous tracking" to show only data of known profiles in the statistics of the WebTouchPoint.
For more information, see the WebTouchPoint article.
Multipass
If the ‘Multipass’ option is deactivated, profiles can only run through this campaign once and are ignored when imported again. If the ‘Multipass’ option is activated, profiles can be imported again after pausing and re-starting a campaign.
Blocking period
If the ‘Multipass’ option is activated, a blocking period can optionally be specified. A profile can only be re-imported to this starting point after this campaign has ended and the blocking period has expired.
If possible, use a separate WebTouchPoint for each web page that you want to use as a starting point for a campaign in order to record the statistical data cleanly and separately. In exceptional cases, if the web pages deal with the same topic, you can have several web pages tracked with one WebTouchPoint.
Under the point Website you insert the WebTouchPoint you want to use. Under the point web page you can select the web page which should serve as starting point, if the WebTouchPoint is used in several web pages. In addition, you can also allow a multiple run of the profiles.
In the settings of the start point website you can specify a WebTouchPoint and the website you want to use for the campaign start.