Transfer statistics

After the dispatch start, a dispatch object of the mailing is created in the Dispatches folder. In this folder you will find all sent e-mailings that have already been sent or are still waiting for final dispatch - sorted by dispatch time. This can be recognized by the different icons. Via the export button you can export the respective profiles.

Mailing is currently being sent or has already been sent.

Mailing is waiting to be sent.

Overview of sent eMailings

1. Opening rate: How many recipients have opened the mailing?
2. Opening rate (POR): Forecasted proportion of recipients who have opened the e-mailing at least once. In contrast to the opening rate, which only counts openings that are captured and counted via counting pixels, the opening rate (POR) counts link clicks that cannot be assigned to an opening (because the counting pixel has not been loaded). Then the opening rate is extrapolated with the ratio of clicking non-openers, so the result is an extrapolation.
3. Click rate: How many recipients clicked on a link in the mailing?
4. Unsubscribe rate: How many recipients unsubscribed from this mailing?

These parameters show how successful the eMailing was.

Rule of thumb: The higher the opening and click rate and the lower the unsubscribe rate, the more successful the e-mailing was.

Live view

Directly after the dispatch you reach the so-called Live View of the dispatch, here you see the current status of the dispatch.

In the live view, you can see the percentage of mailings that have already been sent.

Tab Transmission

In addition to the Live View view, there is a much more detailed list of the parameters. Click on the name of the e-mailing to be viewed in the list view. In the navigation above different tabs are displayed, in which you can find a - mostly graphical - breakdown of the parameters.

You can see the following information in the overview:

1. Target group: Number of profiles to which mailing was sent
2. Subject: Default subject line
3. Start / End: Period (UTC) in which the mailing was sent
4. Progress: Number of sent mailings at a time X of the consideration (if the dispatch was not yet finished)
5. Recipients: Number of contacts who have actually received the mailing
6. Unsubscriptions: Number of contacts who clicked on "Unsubscribe" in mailing
7. Confirmations: Number of contacts who clicked on the "Confirm registration" link in the mailing
8. Tracking objection: Percentage of recipients who actively opted out of tracking
9. Conversion: Revenue generated through the mailing (only relevant for online shops)
10. Excel export: Export of all key figures
11. Impression rate: Percentage of recipients who opened the mailing at least once
12. Impression rate (POR): Projection indicating how many recipients are most likely to have opened the mailing
13. Click rate: Percentage of recipients who clicked at least one link
14. Relative click rate: Percentage of openers who have clicked at least one link
15. Impression rate (adjusted): Impression rate / (1-tracking objection rate)
16. Impression rate POR (adjusted): Impression rate (POR)/ (1-tracking objection rate)
17. Click rate (adjusted): click rate / (1-tracking objection rate)
18. Relative click rate (adjusted): 1/ Impression rate (adjusted) * Click rate (adjusted)
19. Recipient activity: This section breaks down how recipients behaved in the first six hours after the email was sent. You can also see on which days – up to eight weeks after sending – an mailing was opened or on which links it contained were clicked
20. Daily activity: Shows the time (UTC) at which the mailing was opened or links within it were clicked
21. Transmission: Shows the time (UTC) at which the mailing was sent
22. Impressions: Total of all opens with image reloading. The number in parentheses is the number of newsletter recipients whose newsletter opens could be clearly assigned to the recipient profile
23. Multiple openings: Total of all multiple openings with image reloading
24. Clicks: Total number of clicks
25. Multiple clicks: Clicks per mailing that can be clearly attributed to a recipient
26. Multiple impression rate: Percentage of recipients who opened the mailing more than once
27. Multiple clicks rate: Percentage of recipients who clicked on any link in the mailing more than once
28. Relative multiple click rate: Multiple recipients who opened the mailing more than once and clicked on any link in the mailing more than once
29. eMailing format: Indicates whether the mailing was sent as text, HTML, or multipart email
30. Initiator: The person who initiated the transmission
31. Transmission speed: indicates the speed at which the transmission is carried out
32. Send time optimization: Indicates whether transmission time optimization is enabled

Tab Profiles

Here you will mainly find a list of the reasons why the mailing was not sent or did not reach the recipient.

1. Addressees: Number of contacts in the target group
2. Duplicates: Number of profiles with the same e-mail address
3. Blacklist: Own list of email addresses that are not allowed to be written to.
4. Robinson lists: lists of email addresses that do not want to receive newsletters
5. Hardbounces: Email addresses that can no longer be permanently fed because, for example, they no longer exist.
6. Softbounces: Email addresses that can no longer be sent temporarily, e.g. because the mailbox is full or the server is currently unavailable.
7. Recipients: Number of actual recipients<
8. Unsubscriptions: Recipients who have clicked the unsubscribe button in mailing

Distribution of e-mail addresses among the largest e-mail recipient domains

Here you can see to which recipient domains the most emails have been sent.

Tab Media

Usually you send a so-called cross-media newsletter. This contains different forms of presentation. Under this tab you can see how often the recipients have used which form of presentation.

Here you can see the formats in which the newsletter was issued.

Web/Mobile: Recipient has viewed the mailing in the browser (optimized display)
PDF: Recipient has opened the print-optimized display.
RSS: Recipient has subscribed to article as RSS feed
Voice: Recipient has had the mailing read out to him or her
Podcast: Recipient has subscribed to article as podcast

Tab Article

Here you will find detailed statistics on how often recipients have viewed which articles in which display format. In this example, the landing page was called twice for the article "The wonderful power of the sunflower" - the recipient or recipients wanted to read the long text. Additionally you will find some of the known parameters. These have been calculated down to the individual articles and the various forms of presentation.

1. Clicks: Number of all clicks in mailing
2. Ranking: which article was most frequently viewed
3. Click rate: Recipients who have clicked at least one link in their emails
4. Relative click rate: Recipients who have opened the mailing at least once and clicked at least one link
5. Multiple click rate: recipients who have clicked more than one link
6. Relative multiple click rate: Recipients who have opened the mailing more than once and clicked more than one link at a time

Tab Clickmap

The clickmap shows you how often and which links in this mailing were clicked by the recipients. This gives you the opportunity to adapt future e-mailings to your target group and to understand their click behaviour. This statistic is not available for text mailing.

In the click map you can see where the recipients clicked.

Tab Links

Here you will find a list of the links that you have integrated into your mailing. For example, these could be links to further information. For these links there are also some parameters which give information about the acceptance by the recipients.

In this view you can see how often links were clicked on in the mailing.

Tab Social

In this tab you can see extensive statistics on the extent to which articles are published on social networks and how often they are subsequently called up by users of these networks. Here you will also find the key figures as under the tab - Article.

Here you can see how often an article has been shared on social networks.

Scoring

This point is only visible when scoring is activated. Here all scoring activities are listed, which took place by the dispatch.

Tab Browser and Clients

The browser and client statistics list the browsers and email clients most frequently used by recipients. You can export individual end device, browser and mail program users. Note that the statistics only include recipients who either clicked on at least one link (Statistics Browser) or allowed the images to be reloaded (Statistics email Client).

Here you can see the most frequently used clients and browsers.

Industries

Within this statistics tab you will find an evaluation of your data in comparison to the industry average. The industry type of the account is defined when the client is created and cannot be changed later.

Here you can see how your newsletter compares with the industry average.

Tab Conversion

This point is interesting for online shops that want to sell products via mailing. Here you see all recipients of an emailing who have bought something as well as the sales value of the products.

Under the Conversion tab you can see how many product orders have been generated via this newsletter.