After the dispatch start, a dispatch object of the mailing is created in the Dispatches folder. In this folder you will find all sent e-mailings that have already been sent or are still waiting for final dispatch - sorted by dispatch time. This can be recognized by the different icons. Via the export button you can export the respective profiles.
Mailing is currently being sent or has already been sent.
Mailing is waiting to be sent.
Overview of sent eMailings
- Opening rate: How many recipients have opened the mailing?
- Opening rate (POR): Forecasted proportion of recipients who have opened the e-mailing at least once. In contrast to the opening rate, which only counts openings that are captured and counted via counting pixels, the opening rate (POR) counts link clicks that cannot be assigned to an opening (because the counting pixel has not been loaded). Then the opening rate is extrapolated with the ratio of clicking non-openers, so the result is an extrapolation.
- Click rate: How many recipients clicked on a link in the mailing?
- Unsubscribe rate: How many recipients unsubscribed from this mailing?
These parameters show how successful the eMailing was.
Rule of thumb: The higher the opening and click rate and the lower the unsubscribe rate, the more successful the e-mailing was.
Directly after the dispatch you reach the so-called Live View of the dispatch, here you see the current status of the dispatch.
In the live view, you can see the percentage of mailings that have already been sent.
In addition to the Live View view, there is a much more detailed list of the parameters. Click on the name of the e-mailing to be viewed in the list view. In the navigation above different tabs are displayed, in which you can find a - mostly graphical - breakdown of the parameters.
You can see the following information in the overview:
- Target group: Number of profiles to which eMailing was sent
- Subject: Default subject line
- Start / End: Period (UTC) in which the eMailing was sent.
- Progress: Number of sent eMailings at a time X of the consideration (if the dispatch was not yet finished)
- Recipient: Number of contacts who have actually received the e-mailing
- Deregistrations: Number of contacts who clicked on "Unsubscribe" in eMailing
- Export of all parameters
- Opening rate: Percentage of recipients who have opened the e-mail at least once.
- Opening rate (POR): Projection indicating how many recipients are most likely to have opened the mailing.
- Click rate: Percentage of recipients who clicked at least one link.
- Relative click rate: Percentage of openers who have clicked at least one link
- Conversion: turnover generated by the mailing (only interesting for webshops)
- Recipient activity: Here you can see how the recipients behaved during the first six hours after the shipment. You can also see on which days - up to eight weeks after dispatch - an e-mail was opened or links contained in it were clicked.
- Course of the day: Shows the time (UTC) at which the e-mail was opened or links contained were clicked during this period.
- Openings: Sum of all openings with reloading of images
- Multiple openings: Sum of all multiple apertures with reloading of images
- Clicks: Sum of all clicks
- Multiple clicks: clicks per mailing that can be uniquely assigned to a recipient
- Multiple opening rate: Percentage of recipients who opened e-mail more than once.
- Multiple click rate: Percentage of recipients who have clicked more than once on any link in the e-mailing process
- Relative multiple click rate: Multiple portion of recipients who have opened the e-mail more than once and clicked on any link in the e-mail more than once.
Here you will mainly find a list of the reasons why the mailing was not sent or did not reach the recipient.
- Addressees: Number of contacts in the target group
- Duplicates: Number of profiles with the same e-mail address
- Blacklist: own list of e-mail addresses that are not allowed to be written to.
- Robinson lists: lists of email addresses that do not want to receive newsletters
- Hardbounces: E-mail addresses that can no longer be permanently fed because, for example, they no longer exist.
- Softbounces: e-mail addresses that can no longer be sent temporarily, e.g. because the mailbox is full or the server is currently unavailable.
- Recipients: Number of actual recipients<
- Deregistrations: Recipients who have clicked the unsubscribe button in eMailing
Distribution of e-mail addresses among the largest e-mail recipient domains
Here you can see to which recipient domains the most e-mails have been sent.
Usually you send a so-called cross-media newsletter. This contains different forms of presentation. Under this tab you can see how often the recipients have used which form of presentation.
Here you can see the formats in which the newsletter was issued.
Web/Mobile: Recipient has viewed the eMailing in the browser (optimized display)
PDF: Recipient has opened the print-optimized display.
RSS: Recipient has subscribed to article as RSS feed
Voice: Recipient has had the eMailing read out to him or her
Podcast: Recipient has subscribed to article as podcast
Here you will find detailed statistics on how often recipients have viewed which articles in which display format. In this example, the landing page was called twice for the article "The wonderful power of the sunflower" - the recipient or recipients wanted to read the long text. Additionally you will find some of the known parameters. These have been calculated down to the individual articles and the various forms of presentation.
- Clicks: Number of all clicks in eMailing
- Ranking: which article was most frequently viewed
- Click rate: Recipients who have clicked at least one link in their emails
- Relative click rate: Recipients who have opened the e-mailing at least once and clicked at least one link
- Multiple click rate: recipients who have clicked more than one link
- Relative multiple click rate: Recipients who have opened the eMailing more than once and clicked more than one link at a time
The clickmap shows you how often and which links in this mailing were clicked by the recipients. This gives you the opportunity to adapt future e-mailings to your target group and to understand their click behaviour. This statistic is not available for text emailings.
In the click map you can see where the recipients clicked.
Due to different fields of application and system-related differences such as the limited view of the Clickmap compared to the complete dispatch, the figures of the Clickmap do not correspond 100% with the figures of the link, article or dispatch statistics./p>
Here you will find a list of the links that you have integrated into your eMailing. For example, these could be links to further information. For these links there are also some parameters which give information about the acceptance by the recipients.
In this view you can see how often links were clicked on in the mailing.
In this tab you can see extensive statistics on the extent to which articles are published on social networks and how often they are subsequently called up by users of these networks. Here you will also find the key figures as under the tab - Article.
Here you can see how often an article has been shared on social networks.
This point is only visible when scoring is activated. Here all scoring activities are listed, which took place by the dispatch.
Tab Browser and Clients
The browser and client statistics list the browsers and email clients most frequently used by recipients. You can export individual end device, browser and mail program users. Note that the statistics only include recipients who either clicked on at least one link (Statistics Browser) or allowed the images to be reloaded (Statistics eMail Client).
Here you can see the most frequently used clients and browsers.
Within this statistics tab you will find an evaluation of your data in comparison to the industry average. The industry type of the account is defined when the client is created and cannot be changed later.
Here you can see how your newsletter compares with the industry average.
There is no guarantee for correctness, completeness and topicality of the comparison data. All campaigns of the last year of all customers from the corresponding industry are considered as the basis for assessment. Campaigns with extreme values are excluded.
This point is interesting for online shops that want to sell products via eMailings. Here you see all recipients of an emailing who have bought something as well as the sales value of the products.
Under the Conversion tab you can see how many product orders have been generated via this newsletter.
Note on double click counting
Some modern security software vendors check and analyze all activities of a user, especially in the context of email. Under certain circumstances this can lead to link calls being executed twice. In most cases, the actual call is executed via the user's local IP address, the security call is instead executed via the IP address of the security software manufacturer. Because data packets on the Internet can have different runtimes, it can also happen that the first call that arrives at the target is that of the security software. This is one of the reasons why it is very difficult to reliably identify and handle duplicate calls differently. If you notice such behavior, your IT department may be able to provide further information about the reasons and possible solutions.