To create a new article, click on the + New/Article button in the list view of the Articles folder. You can find more information about articles under Creating Articles.
You create a new article in the Articles folder.
In the next step you select an article type for your newsletter. If there is more than one article type in the system, all usable article types are displayed in the next step. After you have selected one, you will be taken to the content input mask. If there is only the standard article type in the system, the selection is omitted and you are taken directly to the input mask.
The article is an object in which you can store information - comparable to a newspaper article. It consists of text parts and one or more optional images - defined by an article type. An article can be edited by the user without knowing the final presentation. The presentation is only determined later by the medium. An article template is used to define the presentation, for example in a newsletter.
In the input mask all fields of the selected article type are displayed grouped in tabs. Which tabs and fields are offered depends on the settings of the article type. These can vary depending on the article type.
The standard article type has a tab with basic fields such as the title, a picture, the short and long text and a link list. The short text is displayed in the e-mail and the long text is displayed on the landing page. Furthermore, tabs have their own input options for adapting headings, images and texts to the respective formats (mobile display, PDF, RSS, social networks, etc.).
An article consists of up to five elements:
- Article picture
- Short text
- Long text
- Related link
With the help of the text quality function, it is possible to have your text entries automatically checked for e.g. readability using various criteria.
Additional costs are incurred when using the Text Quality function.
In the upper area - basic data of the article input mask you can insert texts, pictures and a link list. This data is used for all media types, unless otherwise entered under the tabs Mobile, Social, Print, ....
The short text and long text fields contain so-called WYSIWYG editors (what you see is what you get). Any changes you make are displayed immediately. You use the buttons above the text fields to design the text. Experienced users can edit the text in the source code view using HTML and CSS.
- Source code view
- Full screen
- undo / redo
- search & replace
- select all / delete formatting / insert line
- subscript / superscript
- Text Alignment
- bold / italic
- Change font color / background color
- Create list / Edit indents
- Insert / delete web link
- Insert link to form
- Insert personalization variables
To add more links to the article, click on the + button in the link list. Two input fields appear - for the link name and for the corresponding link. You can insert as many links as you like. Just click on the + button and two more fields will appear. You can delete the link with the - buttons. Instead of the long text you can also enter a so-called landing page link. This will redirect the reader to e.g. your website when clicking on continue. With the selection Impression Checkpoint, the clicks on links in the e-mail to view the long text can be assigned to an existing checkpoint and counted. When you are finished with all entries, click on Save at the bottom right. The article is created and you will be taken to the preview of the contents.
Insert texts by copy & paste
Most word processing programs use their own, sometimes invisible formatting of the text. If you copy and paste them into the text field, you apply the formatting. These are often incompatible, so that the text is displayed incorrectly. Therefore please ALWAYS use the marked buttons (3) to insert a text.
To insert text, use the Insert buttons. The system automatically removes all formatting and inserts only pure text into the article.
With the help of the text quality function (below the article name) it is possible to automatically check your text entries for e.g. readability using various criteria. The use of this service may incur additional costs.
If you want to redirect to an existing landing page (e.g. website) instead of to the long text of the article, you can use the field Landingpage link. However, the article template used must support this.
If you insert a URL here, recipients will be redirected to this landing page when they click on the Next button.
If you select Impression Checkpoint, clicks on links in the mailing to view the long text can be assigned to an existing checkpoint and counted.
If you insert a checkpoint here, you can see openings in the statistics of the checkpoint, it is also possible to use a checkpoint in several objects.
Please note that if you copy text from external sources, HTML transformations may be used depending on the operating system and application. To avoid problems with this, the HTML editor in the system offers the option of importing text directly as plain text or from Word. For all media, the system will interpret only those HTML tags that are allowed directly in the editor. All data inserted from other sources is the responsibility of the editor. A correct display outside the HTML view (text e-mail, PDF, ...) cannot be guaranteed.
To avoid inserting texts with unwanted formatting, please use the function from the text editor.
In the Profiling tab you can set for which queried interests in the profiles this article is relevant. See also Profile Matching and Profile Tagging.
Award profiling stars for the different interests of the profiles depending on the topic and interest of the article.
In the tab Persona you can see how well the content of the article relates to individual personas. To do this, the article must have configured relevance criteria and the profile of the pool must be marked as Persona.
In the overview you can see how well the article fits to the respective personas.
When using articles in an e-mailing, one or more alternative articles can be used instead of the current article, depending on the target group. If you enter these under the item Individualization and set a target group in each case, you will achieve a finely graduated individualization of content. This technique is suitable if you want to ensure that an article is always displayed, but if you want to give preference to a specialized article in case of certain target groups. An exemplary application would be a general article about sports. If the form of address - i.e. woman or man - is known, an article for women or men should be displayed instead of the general sports article.
If you individualize an article and specify a target group, the profiles of the target group will display the alternative articles.
You may not use articles that have been individualized as individual articles. However, it is possible to use the simply individualised articles in the newsletter depending on target groups and thus make further individualisations.
In the Translate tab you can select the languages you want to translate an article into and start the automatic translation. You can find more information here: Translation of news and articles
After the translation is completed, you will receive a confirmation e-mail and the translated article will be stored in the source directory.
In the statistics you can see in which websites, lead pages or sent emailings the article is integrated. After clicking on the "Details" button, the statistical parameters are displayed. You can find more information about the statistics under Evaluate shipping statistics.